I agree with this completely.
I have done SEO for a variety of retailers. Rather than trying to get to the
top of Women's Fashion in NYC I get the client to choose a few designers and
try to make it to the top for those designers. This way when someone seeks
"Designer X" my client is sure to appear near the top. And even more so if
the person chooses "Designer X New York."
thanks for forwarding that. Actually I have had a question perculating
up through the layers of stuff to do for a while now.
The difficulty with SEO for a small business any more is that in major
categories (say.. reading, or distance education, or new mexico) it is
extreeeeemely hard to make the first page of hits because it is often
full of noprofit or government entities that are seen as being
authoritative on the subject.
I never ran into this much with the prunebelly folks since they had
such a narrow target audience but I did talk to a couple of educators
who were having this problem.
So, as I understand it the solution is to go to smaller niches ie "nm
reading help" or "French lessons online" or something of the sort.
Comments pro or con this proposition?
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