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IIS Custom Error page and ColdFusion Url Rewrite question

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Author:
Michael Grant
11/19/2008 11:31 AM

Here's what I've done. I have a website setup that has only one physical page, index.cfm. All the links on that site are set up to be SEO friendly. Something like: domainname.com/my-coldfusion-question. I have set up a custom 404 page in IIS to include a coldfusion page called masterRewrite. When the page is called it parses the url, queries the database and builds a page that returns to the browser. So basically ANY link that one might go to on the site always returns a page with content and the browser never gets a "Page Not Found" error. So here's my question: When google spiders my page does it ever know that a 404 has occurred? I've tested a little bit myself by using cfhttp to go to a page that doesn't exist on the site and viewed the headers. The response header returned shows the same as a page that does actually exist. StatusCode is "200 OK." So my question is, does Google see this the same as a page that actually does exist? I originally thought that it did, but have noticed my page ranking is 0/10 and was wondering if somehow Google knows the difference despite the fact that the statuscode shows as 200. Any insight would be great, thanks. Michael

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Author:
Mike Chabot
11/19/2008 01:09 PM

If the status code is 200 then Google does not know that it is a 404 error. I think they officially frown on this technique. What Google does is query a page that they know does not exist, and it they don't get a 404 they might punish your ranking. They also punish your ranking for having pages that are very similar in content under different URLs. I question the validity of using the page ranking metric as a measure of success. -Mike Chabot ----- Excess quoted text cut - see Original Post for more -----

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Author:
Michael Grant
11/20/2008 02:37 PM

Thank you, that answers my question.


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